Mitsubishi was launching the new Outlander with a global campaign… During covid, lockdowns and work from home, so of course we had to shoot it in L.A, using technology never before seen in a car commercial. Ironically we shot mainly indoors to motivate people to get out and explore with the new Outlander.
We had the opportunity to access the incredible virtual space, which had previously been used in movies and shows such as First Man and the Mandalorian. All made with the help of some very talented and smart people at Pulse films and Framestore. The behind the scenes film below shows just some of what went into making this.